On page optimization vs. off page optimization.
Today I would like to write about two important SEO terms: On page optimization and off page optimization.
On page optimization refer to the action that you need to take on your website pages. Many are not aware, but sometime a single change can improved you ranking in big time or alternatively can cause a serious fall to your ranking.
Off page optimization refers to the way other websites link to your website: What anchor text they are using, how many out links they have on their website etc.
Although you will find that most of your work will be around the off pages optimization, make sure to give the right attention to the on page optimization as well. Don’t get wrong, although the off page optimization considered as the easy part, it’s mostly because it is under the webmaster full control. You still have to keep track on your websites changes and make sure all of your pages are well optimized. Just be careful not to make your web pages too “perfect”. Make sure your web pages looks natural and not purely SEO oriented. My rule of thumb is simple: If the users like it the search engine will like it too.
There are lots of off page parameters that you need to track. Better to check them occasionally. Doing so will give you a good understating about your SEO efforts outcome. It will also give you a great way to predict your ranking position in the next “Google dance”.
Let me show you how I manage that kind of task effectively. I am using SEO Elite in order to get all the information about those who link to my website. All I have to do is to type the name of the domain and to choose the search engines that I would like to get the information from.
The outcome report and very detailed. I have all the domains that link to my website. I get each page and its page rank. SEO Elite summaries for me in a special section of the report how many links I have from each PR. For each back links I get to see the age of its website, its IP and whether the back link is still active. The last one is very important. SEO Elite not just get the information from the search engines SERP but also verified that it is still valid. As you can see, within few clicks I get detailed information that helps me to track after my SEO progress. Next I will show you how I get links to my website. How do I know which website has an added value for my SEO efforts.
