Three ways links exchange – Google easily can do the match
I hear many times people asking how they can get links to their website. The old simple way is to purchase an ad space on other websites. If you put behind the ROI (return over investment), though its one of the most expensive ways to get back links, it’s the most effective one. You get the golden link – one way link.
The most common FREE way is links exchange. The process is very simple: Two webmasters are deciding to exchange links. They both put a link to the other website, usually on a dedicated section on the website.
Webmasters learned the potential of link exchange very fast. Each link gave them another vote; more votes helped them to get a higher position at the SERP. Links farms started to spreads around the internet like flowers in the spring.
Google engineers did not seat on the bench while webmasters infecting their SERP. Webmasters started to gain profits from non qualified websites. As soon the webmasters noticed Google actions, they got panic. They were so in panic that some of them actually send emails to those links farms webmasters asking them to remove their website from their links page.
Webmasters now looked for niche websites to exchange links with.
Google enhance its algorithm and reduce the effectiveness of back to back links. Again…webmasters got into panic. They came with what so called three way links exchange. In that process two webmasters meet to exchange links. One of them owns at least more then one website. Let’s take an example: Suppose webmaster W1 own S1 & S2 websites. Webmaster W2 own S3 website. S1 links to S3 while S3 link to S2. This is a classical three ways links exchange.
What do think guys, doesn’t Google can easily recognize it?
Don’t fool yourself. The answer is simple: YES!
If you are Google, and you have the web spread on your table, you can run a simple algorithm that will look for patterns. Patterns are the easiest thing for a computer to find. No matter how time it will take to scan all the information, at the bottom line a pattern would be found. Unlike lexical analysis, patterns behavior is a pure mathematical issue.
So… shouldn’t we exchange links?
I wouldn’t say that. However, I wouldn’t pay much effort on it. There are better free ways to get links to your website. Later on I will show you some of those methods.
